The Process (a brief overview).
The origination technique/s employed will have been determined at the design requirement stage.
Once we have approved artwork, the process begins.
A Master 'Hologram' is created either digitally or by analogue means. Once this master is generated, several replicas are made before a second master is produced in a 'step & repeat' process, where multiple copies of the hologram are combined on to a single 'plate' in a format applicable to the appropriate production equipment, which is typically determined by the end substrate to be used and production volume.
Once the final master is finished, embossing 'shims' or directly etched cylinders are made, these are the equivalent of printing plates / cylinders and can be made from Nickel, Aluminium, glass or a special polymer. These are then placed on a micro embossing machine then directly embossed into a special coating on the embossing substrate and embossed using heat and pressure or the film is coated with a UV curing lacquer and embossed or relief transferred into the lacquer and UV cured in an instant where the relief structure is replicated from the shim or cylinder in the lacquer on the film. Once the film is embossed it goes on to a label press where adhesive is applied together with a release liner (backing paper), kiss cut, then sheeted, slit into reels or die cut into single individual labels.